brand story lounge
interior design websites that
speak to the heart of your people
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BRAND STORY
Your work is rooted in a refined design experience. You’re not just creating beautiful spaces—you’re guiding serious clients through an organized, elevated process they can trust.
That’s why your online presence matters. A clean, fresh, and straightforward website will help you feel seen for the caliber of work you do—and gently filter out the smaller, misaligned projects you’ve grown beyond.
By clearly outlining your services—interior design, commercial staging, builder partnerships—you’re not only showcasing your range, but setting the tone for the kind of collaborations you’re ready for: high-level, full-scope, and rooted in mutual respect.
Everything about your website should exude that same sense of trust and authority—clean, impressive, fresh, and anything but cheesy. It should feel like walking into a well-designed space: grounded, intentional, and undeniably worth your ideal client's premium investment.
Because when the right people land on your site, we want them to feel two things right away: relief that they’ve found someone who truly gets it—and excitement about what’s possible with you leading the way.
Deliverables →
← The process
DELIVERABLES
After studying your brand, we’ve chosen the Soft Glow Interiors template as the foundation for your new site. Its clean layout, elegant typography, and straightforward structure reflect the exact tone you’re aiming for—professional, polished, and quietly confident.
This template also does a beautiful job of spotlighting client testimonials, which is ideal for a brand like yours that thrives on word-of-mouth and industry trust. It helps reinforce authority without saying too much. We will customize 3 pages for your website: Homepage, Services Page, and Contact Page.
HOMEPAGE: Your homepage will make a strong first impression with a clear headline, a quick overview of your services, and testimonials to build trust. A simple call-to-action will guide serious clients to inquire.
SERVICES PAGE: We will clearly outline your main offerings—Interior Design, High-End Staging, and Builder Partnerships. Each will be described in a way that feels polished and helps pre-filter the right clients.
CONTACT PAGE: Your contact page will guide your leads towards the next step. It will feel warm and professional, with a short intro, a form that encourages aligned inquiries, and a thorough FAQ section to helps answer common questions upfront—saving time and setting clear expectations from the start.
process overview →
← brand story
Process Overview
Every great website starts with a clear, thoughtful process. This 10-day journey is designed to stay focused, organized, and easy to follow.
Week 1: WORDS (days 1-5)
We’ll welcome you into your client portal and begin crafting strategic, on-brand copy through guided questionnaires and feedback.
Week 2: WEBSITE (days 6-10)
With copy approved, we’ll customize the Soft Glow Interiors template to reflect your brand, then handle final edits, tech setup, and launch.
Your 2-week client calendar is designed to guide you through each day, helping you stay on track and giving you insight into what’s happening at every stage of your project.
To begin, just sign the service agreement and complete the onboarding form and questionnaire.
Be sure to bookmark this page in your browser so you can easily return to it throughout the next two weeks.
brand story →
← deliverables
PROJECT CALENDAR
WEEK 1: words
This first week is all about building the foundation for your website—starting with clarity. Once you’ve signed our service agreement and submitted your onboarding form and client questionnaire, we’ll dive into the strategy and messaging behind your site. These first few days are designed to draw out the heart of your brand and shape it into intentional, high-converting copy.
You’ll share your voice, your goals, and your ideal audience through our guided questions. Your answers will service as our foundation for the words on your website that speak to the heart of your people.
we are here
FRIDAY: Feedback & Revision Request Pt 1 (Day 5)
QUICK LINKS:
send Homepage feedback & revision request →
send Service Page feedback & revision request →
send Contact Page feedback & revision request →
feedback video request →
April 11, 2025
Today is your space to share feedback and revision requests for your Homepage, Services, and Contact page. Whether it’s a small wording tweak or something bigger, this is your chance to make sure everything feels aligned with your voice and vision.
Take your time—your thoughts will help shape the final copy before we head into design.
Go to this page for feedback guidelines.
we are here
we are here
MONDAY: Your Red Carpet Entance (Day 1)
April 07, 2025
Today’s all about setting things in motion. You’ll review and sign your service agreement, create your Showit account, and complete the onboarding form. These steps officially kick off our project and ensure everything’s in place for a smooth, successful process ahead.
If you have a bit of extra time today, feel free to preview the Website Strategy Form. You can start filling it out now or wait until tomorrow—just keep in mind it’s due by the end of Day 2.
TUESDAY: Market Deep-Dive (Day 2)
April 08, 2025
We’ve blocked off the entire day for you to complete your Website Strategy Form—no rush, no pressure. This is one of the most important steps in the process, and while the form is detailed, it’s designed to guide you through your goals, your audience, and what makes your brand unique.
The more insight you share here, the more aligned your copy and design will be—so take your time, and just answer as honestly and naturally as you can.
QUICK LINKS:
sign the contract →
create showit account →
onboarding form →
QUICK LINKS:
website strategy form →
website strategy form →
we are here
we are here
WEDNESDAY: Your Brand Storyteller Pt 1 (Day 3)
THURSDAY: Your Brand Storyteller Pt 2 (Day 4)
QUICK LINKS:
view Homepage Draft →
QUICK LINKS:
view Service Page Draft →
view Contact Page Draft →
feedback video request →
feedback video request →
April 09, 2025
Today, you’ll get a first look at your homepage copy. You can begin noting any initial thoughts, but no need to send official feedback just yet—that will happen on Day 5. You’ll also see the page update in real time as the copy starts coming to life. If something feels seriously off or misaligned, you have the option to request a video call using the link provided (though most clients find it’s not necessary).
Go to this page for feedback guidelines.
April 10, 2025
Today, you’ll see the second part of your website copy come together—your Services and Contact pages. These sections are all about clarity and connection: outlining what you offer, who it’s for, and guiding the right clients to reach out. Take your time reviewing the updates as they’re added in real time—you’ll have the chance to share full feedback tomorrow.
Go to this page for feedback guidelines.
view Homepage Draft →
WEEK 2: website
Now that your copy is finalized, we’ll bring it to life through design. Using the Soft Glow Interiors template, I’ll customize your site to reflect your brand—clean, elegant, and easy to navigate. From layout to visuals, everything will be designed to connect with your ideal clients and showcase your work with clarity and confidence.
Most of the heavy lifting is on my end this week, but you’ll be able to view the progress in real time and offer feedback when needed. By the end of the week, your site will be fully prepped, polished, and ready for launch.
we are here
FRIDAY: Your Website Launch (Day 10)
QUICK LINKS:
view brand assets →
project feedback →
live website →
May 23, 2025
You did it—your website is officially live! 🎉 I just want to say a huge congratulations. It’s been such a joy bringing your vision to life, and I’m so proud of what we’ve created together. You can still complete the Client Project Feedback Form if you haven’t already, but today is really about celebrating.
Don’t forget to share your new site on social media—there’s a custom device mockup waiting for you on your Brand Assets page to help you post with style.
You’ve poured your heart into this, and now it’s time to flaunt it with pride. I’m cheering you on all the way! 🥂✨
visit your new website!
we are here
we are here
we are here
MONDAY: Website Visuals Pt 1 (Day 6)
TUESDAY: Website Visuals Pt 2 (Day 7)
QUICK LINKS:
QUICK LINKS:
view brand assets →
view Website draft →
view brand assets →
view Website draft →
feedback video request →
feedback video request →
Today, I’ll begin customizing your website based on your Website Strategy Form. You can start viewing your draft and brand assets as the design begins to take shape. If you’d like, you can leave early comments directly on the draft or request a video feedback call if anything feels off—but no pressure, most clients don’t find it necessary. Your official revision day will be on Wednesday (Day 8), so there’s still time to sit with it before sharing final feedback.
Go to this page for feedback guidelines.
May 20, 2025
Today, I’ll continue customizing your website and refining the design details based on your brand assets and strategy. You’ll still be able to view updates in real time and leave early comments if anything stands out.
The feedback video call option remains open, but no pressure—official revisions requests will be catered tomorrow.
Go to this page for feedback guidelines.
May 19, 2025
we are here
we are here
WEDNESDAY: Feedback & Revision Request (Day 8)
THURSDAY: Final Review & Project Feedback (Day 9)
QUICK LINKS:
QUICK LINKS:
view brand assets →
send Website feedback & revision request→
view brand assets →
project feedback →
live website →
feedback video request →
May 21, 2025
Today’s your chance to review your full website draft and share any feedback or revision requests. Take a moment to revisit the brand assets and make sure everything feels aligned with your vision. You can submit your feedback using the form provided, or request a video call if you'd prefer to walk through things together—though most clients find the form more than enough.
Go to this page for feedback guidelines.
May 22, 2025
Today, you’ll get a final look at your live website—almost ready for launch! You’ll also complete the Client Project Feedback Form, where you can share your overall experience and level of satisfaction throughout the process.
This feedback is different from revision notes—it’s a chance to reflect on the journey, celebrate the work we’ve done, and help us continue improving the client experience.
Go to this page for feedback guidelines.
Form follows function
and your words guide the design. The more you share, the better we create.
Take your time, and be as detailed as you’d like.
WORDS & WEBSITE BY BRAND STORY LOUNGE | SUPPORT@BRANDSTORYLOUNGE.COM